This design package was created in the Fall of 2018. Tasked with selecting an existing brand to evaluate, rebrand, and create a design package around, I chose the Ohio Farmers' Union.

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Our logo and foundation of the branding system is a breakdown of an acronym of Ohio Farmers Union. These letter forms have been abstracted to take the form of an iconic farm-associated image of a tractor. The letter forms separated are nothing more than lines, shapes, and curves. However, when the three are unified, they become something much stronger, and more powerful than they would be separately.

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The acronym of Ohio Farmers Union is not only used in our logo, but is a common thread between the entire branding system. Large letters are used as image and texture to exemplify the direction and strength of the average Ohio Farmers Union member. 

 

Another common piece of imagery throughout the system is a circle which holds a symbol, number, or icon. These circles are beneficial to the design and are representative of the union itself and its universality of function.